What's a good Google review response rate for a contractor?

A single review-request text typically converts at 3–8% (number of reviews divided by jobs completed). A full 3-touch sequence with branching logic and a deep-link runs 18–30% in residential trades. Anything below 3% suggests either the request is going to the wrong channel for that customer base, the deep-link isn't being used, or the message language doesn't match how the customer thinks about the relationship.

Is it OK to offer a discount in exchange for a Google review?

No. Google's review policy explicitly prohibits offering incentives in exchange for reviews, and listings caught doing this can be penalized or removed from local search. The intercept system works because it doesn't pay for reviews — it just asks every customer the same question and routes the answer based on their reply.

What should I do about a 1-star Google review I just received?

Respond publicly within 24 hours with a calm, professional tone that acknowledges the concern, offers to fix it, and provides a direct contact path (owner phone or email). Don't argue, don't defend, don't accuse the customer of being wrong. The response is read by every future customer evaluating your business — make it sound like the response you'd want to see from a business you were considering hiring.

Can I delete a fake or false Google review?

You can flag fake reviews through Google's review-report tool. Google requires the review to violate one of their published policies (fake content, conflict of interest, hate speech, harassment, off-topic, restricted content, prohibited content). Disagreement with the customer's opinion isn't grounds for removal. Most flag requests fail; the realistic strategy is to bury the bad review under more good ones.

How long does it take to see results from a review system?

The first reviews from a 3-touch sequence land within 1–2 weeks of switching on the system. Visible local-pack ranking impact takes 60–120 days as Google reweights the listing. Revenue impact from improved star rating typically shows up in month 3–6 as the higher rating compounds across new buyer searches.

Customer Review Engine

$29.00

Customer Review Engine

$29.00

Most contractors don't ask for reviews systematically — so they don't get them. This kit gives you the templates, the sequence, the CRM workflow exports, and the negative-feedback handler so review-request becomes a default part of every completed job, not an afterthought.

What's inside

25 SMS templates, organized by trade (HVAC, electrical, plumbing, roofing, landscaping, GC, pressure washing, lawn care) and by touch (day 1 / day 3 / day 10)
15 email templates, same trade breakdown
3-touch sequence schedule with branching logic (positive → review request; negative → private feedback form; no response → gentle final nudge)
Klaviyo flow JSON — import directly into your Klaviyo account
HubSpot workflow JSON — import directly into HubSpot
Google Review Link Generator — formula-driven URL builder using your Place ID
Negative-feedback handler — Google Forms / Typeform copy + setup instructions + response scripts
Send Tracker — log every customer through the sequence; track conversion rate
1-star response scripts — for the negative reviews that slip through anyway

Who this is for

Small trade businesses (1–10 trucks) finishing 15+ jobs/month
Owners who know reviews matter for Google ranking but haven't built a system
Shops using Klaviyo or HubSpot — the JSON imports save 4+ hours of flow building
Shops without Klaviyo or HubSpot — the manual Send Tracker works just fine

Why the negative handler matters

Most review systems blast every customer to Google. The unhappy ones leave 1-stars. This kit routes dissatisfied customers to a private feedback form FIRST, so you can fix the issue before it becomes a public 1-star. Customers who are happy still get the Google review prompt. Your average rating actually goes up.

Format and delivery

Excel (.xlsx) — works in Excel, Google Sheets, LibreOffice Calc
Klaviyo + HubSpot JSON flow files
PDF setup guide
Instant download. One-time payment, no subscription.
Satisfaction guaranteed — email hello@launchlocal.shop if it doesn't meet your expectations.

Important — please read

SMS messaging to customers is governed by the TCPA. Even transactional follow-ups typically require prior express consent. Templates in this product are starter language only — the customer is responsible for TCPA compliance, CAN-SPAM compliance, and adherence to each review platform's Terms of Service. Statutory damages for TCPA violations are $500–$1,500 per message; consult your attorney before broad use.

LaunchLocal is not affiliated with Klaviyo, HubSpot, Google, Yelp, or any other platform whose names appear in this product. Full disclaimers in the workbook "Disclaimers" tab and the included PDF.

  Disclaimer · Marketing templates
  This kit is a collection of customer-comms templates and workflows, not legal, marketing, or CAN-SPAM compliance advice. Review consent rules and SMS regulations (TCPA, state-specific laws) before automating outreach. Affiliation notice: LaunchLocal is not affiliated with Klaviyo, HubSpot, Google, Yelp, or any other platform whose names appear in this product. Consult an attorney if your outreach volume requires it. Full LaunchLocal disclaimer.

Why contractors trust LaunchLocal

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Download links arrive in your confirmation email the moment your order is placed.

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Not what you needed? Email us within 14 days and we make it right.